“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives”…..a dictum by William A. Foster and followed by Zen Mobile. Zen Mobile, a sister concern of the Teleecare Group which has been a part of the telecom industry from its inception, was formed in November 2008. The Teleecare group has great experience in managing and distributing the best mobile brands in India during the last 15 years. The motto of the company is “Quality is timeless” but not only the quality of product but also the process, people, systems and relationships. The company swears by its motto hence emphasizes on quality. Two years ago, the team at Zen Mobile started to think about the variables which have led to the success of companies and brands in the past. The team analyzed and studied the companies which have withstood the test of time and emerged successful. They all focused on quality – the variable for success. And then followed, a worldwide research around for quality partners. The hard work and effort in researching and travelling finally paid off and Zen Mobile was able to find partners who shared a similar vision and complimented its strategy. Their background and experience combined with Zen’s own expertise in the mobile industry gave Zen Mobile the base it needed to fulfill its vision. Zen Mobile forayed into the telecom market to break the clutter with a vision of bringing in the best quality products and services to the value conscious customer of India. Zen Mobile have always endeavored in bringing quality products with technologically advanced features which is crafted in style and finesse. The company believes in customer-brand relationship and thus brings out products which are consumer friendly and are placed at an affordable price. The products meet the highest quality standards and they are associated with the same vendors who have helped create products for the leading mobile brands in India. Derived from the word “CITIZEN”, “ZEN” is a brand name that represents the company’s beliefs and takes forward its vision. Just like a responsible citizen, Zen Mobile phone believes that it has the responsibility of providing quality products and services to the citizens of India. The Zen Mobile phone range has an extensive array of products which caters to various segments. Product range of Zen Mobile comprises four different series of handsets- the X Series, M Series, Z Series and C Series. The X Series comprises of three models- X 400, X 440, X 450 which has vibrant features and great battery backup. The M Series endeavors in giving excellent sound quality, with dual sim facility as well as the multimedia magic, in the models M 11, M 15, M 22, M 33. Touch the world of imagination with the Z Series with the models Z 66, Z 77, Z 90. The C Series, the power of CDMA consists in its two models C 440 and CG 555. The current focus of the company is to provide high quality touch screen phones to consumers with high end multimedia features. Zen Mobile has been certified by the Indian Cellular Association for its genuine products. With a pan India presence of over 200 distributors nationally and still growing, Zen Mobile is on its way to sell half a million mobile handsets by this financial.